The Psychology of Selling by Brian Tracy

The Psychology of Selling by Brian Tracy provides a focused exploration of sales psychology and professional selling, giving readers concepts they can use to examine real professional and commercial choices.

About the book

The book explores how confidence, goals, prospecting, questioning, listening, objection handling and follow-up influence ethical and effective sales performance. Its examples and frameworks help readers see how the subject’s main ideas connect, where trade-offs arise and which questions deserve closer attention.

The material should be adapted thoughtfully rather than treated as a promise of identical results. Context, evidence, ethics, resources and consistent execution remain essential.

For Sri Lankan readers, Commercial Bank of Ceylon provides a relevant regional point of context for considering customer relationships and professional communication. This is a contextual reference only and does not imply that the organization appears in, follows or endorses the book.

Why readers choose The Psychology of Selling

• Explains its central subject in accessible language
• Connects established ideas with practical decisions
• Encourages careful analysis and responsible application
• Useful for professionals, managers, entrepreneurs and students

Product details

• Title: The Psychology of Selling
• Author: Brian Tracy
• Subject: Sales psychology and professional selling
• SKU: BX0345
• Delivery: Available for delivery across Sri Lanka

Buy The Psychology of Selling by Brian Tracy online from Bookshop Near Me and add a practical business resource to your reading list.