48-Hour Start-Up by Fraser Doherty MBE is a practical guide to moving a business idea from discussion to an initial launch. Doherty challenges readers to reduce unnecessary delay, test the essentials and learn from real customer response instead of waiting for every detail to feel perfect.
About the book
The book follows a concentrated weekend-style process for choosing an idea, defining the customer, shaping a basic offer and placing it in front of the market. It covers naming, simple brand presentation, early promotion and the practical tasks involved in making a first sale. The emphasis is not on building a complete company in two days, but on creating enough momentum and evidence to decide what deserves further investment.
Doherty draws on an entrepreneur’s perspective to show why small experiments can be more informative than long periods of private planning. Readers are encouraged to work within clear constraints, speak to potential customers and improve the concept after observing genuine reactions. This makes the book useful for students, first-time founders, freelancers and professionals considering a small venture.
In Sri Lanka, the book’s themes connect with the broader work of SLASSCOM in developing the local technology and services ecosystem. It is a useful regional point of context for readers thinking about skills, entrepreneurship and market entry, but it does not imply that SLASSCOM follows or endorses Doherty’s process.
Why readers choose 48-Hour Start-Up
Turns an early business idea into a manageable action plan
Emphasizes customer feedback and small-scale testing
Covers naming, positioning, promotion and first sales
Useful for students, freelancers and first-time entrepreneurs
Helps reduce overplanning without ignoring practical risks
Product details
Title: 48-Hour Start-Up
Author: Fraser Doherty MBE
Subject: Entrepreneurship, business launch and validation
SKU: BX-2276
Delivery: Available for delivery across Sri Lanka
Buy 48-Hour Start-Up by Fraser Doherty MBE online from Bookshop Near Me and discover a focused way to test a business idea through practical action.
