Nobody Believes You Yet by Harsh Pamnani and Vargab Bakshi is a go-to-market playbook for start-ups, built from investor conversations and Indian growth case studies.
Nobody Believes You Yet by Harsh Pamnani and Vargab Bakshi asks why some start-ups break through while others struggle to gain traction. The answer often lies not in what they build, but in how they go to market.
Drawing on conversations with investors from ten of India’s leading venture capital firms—Accel, Blume, Chiratae, Fireside, India Quotient, Kalaari, Lightspeed, Peak XV, Z47 and 3one4—the authors decode the principles behind successful start-up growth. Combining investor insights with company case studies, the book explores how start-ups earn customer trust, find their first market, sharpen focus and scale across India’s uniquely complex business landscape.
About Nobody Believes You Yet
Practical and rooted in real-world experience, this Penguin Business playbook is for founders, operators, investors and anyone curious about how start-ups win. Paperback: ISBN 9789377300593, 280 pages, September 2026. Official listing at Penguin Random House India.
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