Digital SupermarketWala by Damodar Mall and Harsh Mall decodes the next chapter of India’s consumer revolution, examining how digital commerce, neighbourhood stores, supermarkets, social media and AI are converging to reshape the way a vast market shops.
About Digital SupermarketWala
More than a decade after his bestselling Supermarketwala, retail veteran Damodar Mall returns, this time with Harsh Mall, to tackle the questions defining modern Indian retail. Why does the local kirana continue to thrive in the era of quick commerce? What can JioMart, DMart Ready, Meesho and Amazon reveal about Indian consumers? How will competition and cooperation between online and offline channels play out, and how will AI change buying behaviour?
Through stories, memorable frameworks and case studies, Digital SupermarketWala explains what really drives purchase decisions in one of the world’s most dynamic consumer markets. It revisits favourite ideas from the original book while introducing new concepts for a digital-first India.
Published by Penguin Business, an imprint of Penguin Random House India, this 152-page paperback (ISBN 9789377300623) is scheduled for October 2026 with an India MRP of ₹299. It is aimed at entrepreneurs, marketers, retailers, founders and anyone curious about not only where people shop, but why.
Retail professionals across South Asia will find useful parallels here, which makes Digital SupermarketWala a Coming Soon business title worth reserving.
