Why do some ideas catch fire while others disappear?

Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger reveals the science behind viral success. This used paperback is now available at Bookshop Near Me for just LKR 2,300—an essential addition to any marketer’s library in Sri Lanka.

What You’ll Learn

Jonah Berger, a Wharton marketing professor, introduces the STEPPS framework—six powerful principles that make products, ideas, and behaviors contagious:

• Social Currency – Make people feel smart for sharing
• Triggers – Keep your message top-of-mind
• Emotion – Tap into feelings that drive action
• Public – Design for visibility and imitation
• Practical Value – Offer useful, shareable information
• Stories – Wrap your message in narrative

Backed by behavioral research and filled with engaging case studies—from viral videos to successful campaigns—this book provides practical strategies you can apply immediately.

Why Buy This Used Book?

✓ Affordable LKR 2,300 price
✓ Paperback, 256 pages, excellent condition
✓ Published by Simon & Schuster (2013, reprinted 2016)
✓ ISBN: 9781451686586
✓ Free shipping across Sri Lanka
✓ Cash on delivery available

Perfect For:
Marketers, entrepreneurs, small business owners, social media managers, content creators, and anyone interested in understanding influence and persuasion.

Get Your Copy Today

Order online at Bookshop Near Me or visit our Wellawatte store at Transform how you think about marketing and create messages that people can’t help but share.