Choosing Gold by Saurabh Gadgil tells the story of PNG Jewellers, one of India’s long-established family jewellery houses, and asks a difficult question: when family, business and identity fracture, what do you hold on to?
About Choosing Gold
Written by the sixth-generation custodian of the PNG legacy, Choosing Gold traces a business shaped by intent, tested by crises and defined by standards it refused to lower. At moments when shortcuts promised quick recovery, the book describes a deliberate choice to take the harder path: staying true to values, rebuilding credibility one decision at a time, and growing without losing the character of the enterprise.
At its centre is a leader who entered the family business with a clear sense of purpose and treated excellence as a daily discipline, even through division and repeated setbacks. Gadgil uses that experience to show how conviction, trust and long-term thinking can build institutions that endure across generations.
Published under the India Penguin Enterprise imprint of Penguin Random House India, this 262-page book is scheduled for August 2026 with an India MRP of ₹699. It will interest readers of Indian business history, family enterprise and leadership memoirs, as well as anyone curious about the jewellery trade.
For a candid account of values-driven leadership inside a heritage brand, Choosing Gold is a Coming Soon title worth adding to your reading list.
