About Business Adventures by John Brooks

Business Adventures is a landmark collection of 12 narrative essays originally published in The New Yorker, chronicling pivotal moments in American business history. First released in 1969 and reprinted in 2014, the book remains a favorite of Bill Gates, who calls it “the best business book I’ve ever read.”

What’s Inside

John Brooks takes readers behind the scenes of major corporate events: the 1962 stock market crash, the rise of Xerox, the infamous Ford Edsel failure, and insider trading scandals. Each chapter reads like a thriller, blending rigorous journalism with vivid character portraits of the executives, visionaries, and risk-takers who shaped modern business.

Why This Book Still Matters

Despite being written decades ago, the lessons are timeless. You’ll learn how leadership under pressure can make or break a company, why timing is everything, and how human emotion drives corporate decisions. Brooks doesn’t just explain what happened—he shows you why, making this essential reading for anyone interested in business strategy, entrepreneurship, or economic history.

Book Details

• Author: John Brooks
• ISBN: 9781497644892
• Publisher: CreateSpace Independent Publishing Platform
• Pages: 400
• Binding: Paperback
• Language: English
• Condition: Used
• Price: LKR 2,900