Create New Markets Instead of Fighting Competitors

Blue Ocean Shift: Proven Steps Beyond Competing for Growth by W. Chan Kim and Renée Mauborgne is a transformative guide for organizations trapped in overcrowded markets. This 336-page hardcover offers a practical roadmap to discover “blue oceans”—uncontested market spaces where competition becomes irrelevant.

What You’ll Learn:

• A systematic five-step process to move from competition to market creation
• How to combine differentiation with low cost through value innovation
• Techniques to identify buyer pain points and reach noncustomers
• Confidence-building frameworks tested across industries worldwide
• Real-world case studies demonstrating successful blue ocean shifts

Why This Book Matters:

Published by Grand Central Publishing in 2017, this follow-up to the bestselling Blue Ocean Strategy focuses on execution. Rather than theoretical concepts, you get actionable tools to inspire creativity, reduce risk, and seize fresh growth opportunities beyond existing market boundaries.

About the Authors:

W. Chan Kim and Renée Mauborgne are internationally recognized strategy professors whose blue ocean frameworks have revolutionized business thinking. Their research-backed methodologies help organizations worldwide escape competitive bloodbaths and chart innovative paths to success.

Book Details:

• Format: Hardcover
• Pages: 336
• Language: English
• Publisher: Grand Central Publishing
• ISBN: 9780316316332
• Condition: Used
• Price: LKR 3,500

Available for delivery across Sri Lanka from Bookshop Near Me. Order your used copy today and start your journey from competition to innovation.