Amazing Decisions by Dan Ariely and Matt R. Trower
Amazing Decisions by Dan Ariely and Matt R. Trower is an illustrated exploration of how people make choices at work, at home and in everyday exchanges. Presented in graphic form, it turns ideas from behavioural economics and psychology into an approachable story about motives, incentives and judgment.
About the book
The book follows Adam, a character who repeatedly encounters choices shaped by two different systems: social norms and market norms. Social relationships may depend on trust, generosity and reciprocity, while market exchanges are often framed through prices, contracts and measurable rewards. Problems arise when people apply one set of rules in a situation governed by the other.
Through Adam’s experiences, the authors examine why good intentions do not always produce good decisions and why money can sometimes weaken motivation instead of strengthening it. The illustrated format makes abstract behavioural concepts easier to follow without reducing them to simplistic advice. Readers can consider how framing, expectations and context influence negotiations, workplace relationships, family decisions and customer interactions.
For a Sri Lankan business context, the Commercial Bank of Ceylon provides a relevant reference point for thinking about decisions in banking, SME finance and risk management. This is a broad industry connection only; it does not suggest that the bank uses, endorses or is discussed in the book.
Why readers choose Amazing Decisions
Presents behavioural economics through an accessible visual story
Explains the tension between social norms and market norms
Connects decision-making ideas with work and family situations
Useful for managers, students and readers interested in psychology
Encourages closer attention to incentives, framing and context
Product details
Title: Amazing Decisions: The Illustrated Guide to Improving Business Deals and Family Meals
Authors: Dan Ariely and Matt R. Trower
Subject: Behavioural economics, psychology and decision-making
SKU: BX0035
Delivery: Available for delivery across Sri Lanka
Buy Amazing Decisions by Dan Ariely and Matt R. Trower online from Bookshop Near Me and explore how hidden norms can shape personal and professional choices.
