The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout examines marketing strategy, positioning and brand perception through clear ideas intended to help readers make more deliberate professional and business decisions.
About the book
The book explores twenty-two concise principles about category creation, leadership, focus, perception, differentiation and the long-term consequences of marketing decisions. Its examples and frameworks make the central argument easier to examine, while leaving room for readers to judge how the ideas fit their own circumstances.
The material is most valuable when used thoughtfully rather than treated as a guarantee. Sustainable results still depend on context, evidence, ethics, resources and consistent execution.
For Sri Lankan readers, Elephant House provides a relevant regional point of context for considering brand recognition and competition in Sri Lanka’s consumer market. This is a contextual reference only and does not imply that the organization appears in, applies or endorses the book.
Why readers choose The 22 Immutable Laws of Marketing
Explains its core subject in accessible language
Connects ideas with practical career or business choices
Encourages thoughtful application rather than exaggeration
Useful for professionals, managers, entrepreneurs and students
Product details
Title: The 22 Immutable Laws of Marketing
Author: Al Ries and Jack Trout
Subject: Marketing strategy, positioning and brand perception
SKU: BX-2248
Delivery: Available for delivery across Sri Lanka
Buy The 22 Immutable Laws of Marketing by Al Ries and Jack Trout online from Bookshop Near Me and add a practical business and professional-development resource to your reading list.
