Break free from competition and discover uncontested market space with Blue Ocean Shift. This hardcover guide delivers a proven five-step framework to create new demand and unlock sustainable growth.
Create New Markets Instead of Fighting Competitors
Blue Ocean Shift: Proven Steps Beyond Competing for Growth by W. Chan Kim and Renée Mauborgne is a transformative guide for organizations trapped in overcrowded markets. This 336-page hardcover offers a practical roadmap to discover “blue oceans”—uncontested market spaces where competition becomes irrelevant.
What You’ll Learn:
A systematic five-step process to move from competition to market creation
How to combine differentiation with low cost through value innovation
Techniques to identify buyer pain points and reach noncustomers
Confidence-building frameworks tested across industries worldwide
Real-world case studies demonstrating successful blue ocean shifts
Why This Book Matters:
Published by Grand Central Publishing in 2017, this follow-up to the bestselling Blue Ocean Strategy focuses on execution. Rather than theoretical concepts, you get actionable tools to inspire creativity, reduce risk, and seize fresh growth opportunities beyond existing market boundaries.
About the Authors:
W. Chan Kim and Renée Mauborgne are internationally recognized strategy professors whose blue ocean frameworks have revolutionized business thinking. Their research-backed methodologies help organizations worldwide escape competitive bloodbaths and chart innovative paths to success.
Book Details:
Format: Hardcover
Pages: 336
Language: English
Publisher: Grand Central Publishing
ISBN: 9780316316332
Condition: Used
Price: LKR 3,500
Available for delivery across Sri Lanka from Bookshop Near Me. Order your used copy today and start your journey from competition to innovation.
